sellerboard vs Helium 10 (2026)
These two Amazon tools are often compared, but they focus on different jobs. sellerboard is a profit-analytics dashboard; Helium 10 is an all-in-one suite built around product and keyword research, with profit reporting as one part of a larger toolset. Many sellers end up using both.
Pricing reflects public listings as of July 2026. Confirm current pricing on each official site.
Side by side
| sellerboard | Helium 10 | |
|---|---|---|
| Main focus | Net profit & cost analytics | Product/keyword research + operations |
| Entry price | ~$19/mo (order-volume tiers) | Platinum ~$129/mo ($99 annual); a free plan is offered |
| Profit/P&L tracking | Core feature, SKU-level | Included on higher plans |
| Product/keyword research | Not the focus | Core strength |
| Best when you need | Accurate profit on a budget | Research + growth tooling |
Which should you pick?
If your main question is "am I actually making money on each SKU?", a dedicated profit tracker like sellerboard is the cheaper, more focused answer. If you also need to find products and keywords and manage listings, Helium 10 covers far more ground at a higher price. Plenty of sellers use sellerboard for profit and Helium 10 for research.
Before either, sanity-check unit economics with the free Amazon FBA calculator.
Affiliate disclosure: links to sellerboard and Helium 10 are affiliate links; MarginPilot may earn a commission at no extra cost to you. Our comparison is based on fit and features, not commissions.