Storefront platform
Shopify
Build a direct-to-consumer storefront and compare marketplace margin against your own checkout.
Visit ShopifyUse this calculator before setting a Shopify price in United States
Sellers often lose margin through small costs that are easy to miss: payment fees, marketplace commission, shipping gaps, advertising spend, returns, packaging, and tax reserves. This page gives a quick planning model in USD so you can compare products before listing or scaling ads.
SEO-ready pricing workflow
- Enter a realistic sale price and landed product cost.
- Add shipping cost, ad cost per order, and a return reserve.
- Check whether net margin stays positive after fees and tax reserve.
- Compare the same product across related marketplaces and countries.
Profit planning example
Direct-to-consumer margin often depends more on customer acquisition cost than platform fees. Test several ad cost per order assumptions before scaling.
Common margin mistakes
- Comparing Shopify to marketplaces without including ad cost.
- Forgetting apps, refunds, and payment disputes.
- Using average order value without contribution margin.
- Not modeling repeat purchase or email revenue separately.
When to use this calculator
Use this page before ordering inventory, changing price, increasing ad spend, or expanding to another sales channel. Run conservative scenarios first, then compare the result with related calculators and official marketplace guidance.