TrueProfit vs sellerboard (2026)
Both track real, cost-adjusted profit — but they target different sellers. TrueProfit is built for Shopify/DTC (and TikTok Shop); sellerboard is built for Amazon. The right choice mostly comes down to where you sell.
Pricing reflects public listings as of July 2026; verify on each official site.
| TrueProfit | sellerboard | |
|---|---|---|
| Platform focus | Shopify-first (+ TikTok Shop, ad integrations) | Amazon (FBA/FBM) |
| Core job | DTC real-time P&L, ad attribution, LTV | Amazon net profit, fees, PPC, refunds by SKU |
| From (July 2026) | ~$35/mo (order-based tiers) | ~$19/mo (order-volume tiers) |
| Free trial | 14 days | free trial offered |
How to choose
If you sell primarily on Shopify or DTC, TrueProfit is the natural fit. If you sell primarily on Amazon, sellerboard is purpose-built for Amazon fees and PPC. Multi-channel sellers sometimes run both.
Model unit economics first with the free Amazon or Shopify profit calculators.
Affiliate disclosure: links to TrueProfit and sellerboard are affiliate links; MarginPilot may earn a commission at no extra cost to you. This comparison is based on platform fit, not commissions.